The postings are barebones, on-the-go versions of online journals in which people share their lives and dreams, hence the name microblogging.
"Blogging has evolved and become more formalised," Christian Crumlish, Yahoo Design Pattern Library curator and author of social networking book "The Tower of Many", said.
"A beautiful blog entry is an art form and it takes time. So, microblogging fits into your life where you take a minute or two to see what's going on and go back to work".
Hot website Twitter has attracted a large following since its launch more than two years ago as a way to share Haiku-like text message updates with unlimited numbers of friends instantly through mobile telephones.
The service entices users with its signature line, "What are you doing?"
Start-up Utterz, publicly unveiled last year, goes a step further by allowing users to post text, video, photos or audio from mobile phones to the Internet with a simple call.
"We want to use the technology that you have in your pocket," Utterz president Randy Corke said.
"We want to make blogging as easy as talking," he said.
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