The top blog service providers (BSP) by market share in the period were Tencent's Q-Zone with a 30 pct share, Netease with a 15 pct share, and Blogcn with a 12 pct share, according to a statement released by Analysys.
The growth of blog users was mostly driven by large portals such as Sina and MSN as well as instant message service providers such as Tencent, Analysys said.
While these portals may pose a threat to traditional BSPs, such as China's Bokee and Blogcn, they will not replace them, according to Analysys.
"Due to the innate nature of loyalty of blog services and different positioning between portals and traditional BSPs, it's impossible for portals to replace the traditional BSPs," said Sun Lilin, an analyst with Analysys.
Business models are still evolving and most BSPs are attempting to attract more users by developing new products and launching featured services, Analysys said.
The firm added that while most blog services remain free, high-end users are beginning to accept paid services such as mobile blogs and paid blog space.
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